We help you to create and launch your OTT VoD Service - on any device in very short time and at very low costs – within weeks, not months.
Launch a Yoga- or Cooking-Channel, a VoD-Service with curated French Movies or a channel with your corporate marketing videos
Launch a Pets Channel with funny cat or dog movies
We help you to identify which VoD Service to launch
Erno M. Obogeanu-Hempel
Founder of OTT Lab – the Incubator for new VoD Services,
Co-Founder and MD of THIS IS AWESOME
OTT Lab is based on the award-winning OTT platform OTT FLOW
powered by best-of-breed industry leaders and their cutting-edge technologies,
accompanied by THIS IS AWESOME‘s unique ideation and innovation capabilities.
Media Asset Management
Apps & App Management
Innovation & Service Design
OTT FLOW offers
a Video on Demand experience as SVoD or AVoD
on a broad variety of devices*
Smartphones / Tablets
PC / Mac – Web Browsers
Together with you and your team, we identify and define the OTT service offering and scope. In this phase, we pre-validate the new service idea with first customers using prototypes and mockups.
We configure the service (user interface, flow, branding, coloring …), ingest the initial content, prepare the launch marketing, and submit the apps to the app stores and/or device manufacturers.
Based on our hypotheses, we analyze and validate all key KPIs such as number of users/subscribers, funnel conversion, engagement …
1 to 6 weeks
1 to 2 weeks
2 to 4 weeks
Our OTT Lab service starts at 27.000 € – from kick-off to launch – with operation costs starting as low as 6.500 € (!) per month.
Within a week (!), we prepare the launch of the new OTT service. This is an unbeatable time-to-market.
Depending on how diligent we ideate and pre-validate with first customers, it may take up to 30 days.
OTT FLOW offers a stunning scope of supported devices: Web browser, iOS and Android Smartphones and tablets as well as: Apple TV, Amazon FireTV, Android TV, Chromecast, ROKU.
OTT FLOW is a cloud-based service, always up-to-date, all updates included, no extra update fees or hidden costs
OTT Lab is based on the award-winning platform OTT FLOW,
powered by best-of-breed industry leaders and their cutting-edge technologies: Brightcove, Accedo, Akamai, and Cleeng
The OTT Lab ideation process is a blend of the best Silicon Valley-proven methodologies: Design Thinking, Google Ventures Design Sprint, Jobs to be Done, …
With our customer-centric pre-validation and our large-scale validation using OTT FLOW, we reduce your risk to a minimum – with a minimal investment.
OTT FLOW is deployable for both, paid video on demand models (SVoD, TVoD) and ad-financed models (AVoD), as it provides a payment solution and also an ad server interface.
OTT , Over-the-top, Over the Top, Video, Internet Video, Video on Demand, VOD, TVoD, SVoD, AVoD, TVoD,
Internet TV, streaming, video streaming, innovation, lab, labs, laboratory, design thinking, cord cutter