Join the revolution. Join the next wave of over-the-top & VoD services disruption.

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“Our OTT Lab helps you to create and launch new successful VoD Services
in very short time and at very low costs – within weeks, not months”

Erno M. Obogeanu-Hempel
Founder of OTT Lab – the Incubator for new VoD Services,
Co-Founder and MD of THIS IS AWESOME

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Best-of-Breed

OTT Lab is based on the award-winning OTT platform OTT FLOW
powered by best-of-breed industry leaders and their cutting-edge technologies,
accompanied by THIS IS AWESOME‘s unique ideation and innovation capabilities.

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Media Asset Management

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Apps & App Management

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CDN

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Innovation & Service Design

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Huge Device & Customer Reach

OTT FLOW offers
a Video on Demand experience as SVoD or AVoD
on a broad variety of devices*

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Smartphones / Tablets

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HDMI Sticks

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HDMI Pucks

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PC / Mac – Web Browsers

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From your “go” to a successfully launched VoD service – in less than 30 days

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Ideation

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Together with you and your team, we identify and define the OTT service offering and scope. In this phase, we pre-validate the new service idea with first customers using prototypes and mockups.

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Preparation & Launch

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We configure the service (user interface, flow, branding, coloring …), ingest the initial content, prepare the launch marketing, and submit the apps to the app stores and/or device manufacturers.

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Analyses & Pivoting

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Based on our hypotheses, we analyze and validate all key KPIs such as number of users/subscribers, funnel conversion, engagement …

1 to 6 weeks

1 to 2 weeks

2 to 4 weeks

Customer Examples of OTT FLOW

Your advantages at a glance

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Lowest TCO

Our OTT Lab service starts at 27.000 € – from kick-off to launch – with operation costs starting as low as  6.500 € (!) per month.

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Short Time to market

Within a week (!), we prepare the launch of the new OTT service. This is an unbeatable time-to-market.
Depending on how diligent we ideate and pre-validate with first customers, it may take up to 30 days.

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Huge Customer Reach

OTT FLOW offers a stunning scope of supported devices: Web browser, iOS and Android Smartphones and tablets as well as: Apple TV, Amazon FireTV, Android TV, Chromecast, ROKU.

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Service Updates included

OTT FLOW is a cloud-based service, always up-to-date, all updates included, no extra update fees or hidden costs

Unbeatable

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Best-of-breed – Industry Leaders

OTT Lab is based on the award-winning platform OTT FLOW,
powered by best-of-breed industry leaders and their cutting-edge technologies: Brightcove, Accedo, Akamai, and Cleeng

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Silicon Valley-proven approach

The OTT Lab ideation process is a blend of the best Silicon Valley-proven methodologies: Design Thinking, Google Ventures Design Sprint, Jobs to be Done, …

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Low Risk – customer validated

With our customer-centric pre-validation and our large-scale validation using OTT FLOW, we reduce your risk to a minimum – with a minimal investment.

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For all kind of Business Models

OTT FLOW is deployable for both, paid video on demand models (SVoD, TVoD) and ad-financed models (AVoD), as it provides a payment solution and also an ad server interface.

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Let’s connect and start something!

Erno M. Obogeanu-Hempel

Chief Everything Officer & Technology Ninja
Co-Founder & Managing Director

Keywords:
OTT , Over-the-top, Over the Top, Video, Internet Video, Video on Demand, VOD, TVoD, SVoD, AVoD, TVoD,
Internet TV, streaming, video streaming, innovation, lab, labs, laboratory, design thinking, cord cutter